The canadian and taiwanese offices of the forever young global advertising and communications team a

the canadian and taiwanese offices of the forever young global advertising and communications team a This client has just launched a new line of skin care products (under the brand name “forever young”) into the canadian test market, in preparation for a global rollout a global virtual team has worked on this brand under carmichael’s leadership.

2 difficulties faced by the forever young global advertising and communications team faced throughout the launch process: two satellite teams were created by lb in taiwan (asian market) and toronto (north american market) for the launch of the forever young brand the control of these satellite teams was centralized at the global office in london. Team communications improves and recreate the feeling of being part of a virtual team difficulty in maintaining relationship between uk and canadian offices what are some of the difficulties that the forever young global advertising and communications team faced throughout the launch process communication breakdowns miscommunications. Obc intended forever young to be its next big global launch and awarded the forever young advertising and brand communications business to lb global advertising and communications team for forever young team formation for lb, a successful launch of this new prod— uct would significantly increase revenues and the likelihood of acquiring additional global obc brands.

Numerous personnel changes in the forever young team 10 1 issues • issues in helicopter view communication issues 1 no communication on creative works between uk team and toronto team, which is isolated 2 communication gap b/n toronto lb team and uk teamexample explaining the 3 panel, folded piece 3. Global advertising and communications team for forever young team formation for lb, a successful launch of this new prod— uct would significantly increase revenues and the likelihood of acquiring additional global obc brands.

The team’s members include employees of a global manufacturer of health and beauty products (obc) and employees of an advertising agency (leo burnett) in three countries (england, taiwan and canada. Designed & produced by lb london team direct marketing & website materials designed & produced by lb toronto team design needs to incorporate certain elements (eg specific photos and colours) from print ads for consistency leo burnett client - ontann beauty care (obc) leading global manufacturer of health and beauty care products. Mirroring the global obc team structure lb global brand team remained in london and formed satellite teams in toronto and taiwan the taiwanese team would receive the creative templates from the lb global team and would adapt for the local market in addition, they would have to adapt the television ads and retake photos for the print ads with an asian model the toronto team would use english television ads and print advertising for the canadian market.

Obc awarded its advertising and brand communication to lb mirroring the global obc team structure lb global brand team remained in london and formed satellite teams in toronto and taiwan the taiwanese team would receive the creative templates from the lb global team and would adapt for the local market. Mirroring the global obc team structure lb global brand team remained in london and formed satellite teams in toronto and taiwan and was not able to adapt to the canadian market the results showed the forever young launch in taiwan was successful while the results of the launch in canada was below “action standards”, in spite of the.

Lb is a global advertising agency based in new york, and the london office is the regional hub for all of europe, the middle east and africa carmichael oversees the brands of one of the agency’s top three clients. The taiwanese team would receive the creative templates from the lb global team and would adapt for the local market in addition, they would have to adapt the television ads and retake photos for the print ads with an asian model.

The canadian and taiwanese offices of the forever young global advertising and communications team a

Leo burnett's (lb) forever young global advertising and communication team reported success in taiwanese market but it was the canadian market where the team faced difficulties through the different stages of the launch process. Decentralize the canadian team issues reasons optio ns ideas • the canadian team knows the local market better and has a creative idea • using the same approach as the taiwan team could be successful • few financial means and few time left • let powell lead the canadian team • hire temporary tanya yang from taiwanese team as a 6th member • do not postpone the global rollout recom mendations working across borders in virtual teams | 03/07/2013 | n s abeysekera, g fujimoto, c.

The canadian and taiwanese offices of the forever young global advertising and communications team a
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