The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands is a well-known definition of brand loyalty.
Many consumers continue to buy the same brand or shop at the same store because that's what their parents did once brand loyalty is built, through trust and experience, it is quite often passed from one generation to the next in the car industry, in particular, brand loyalty is generally kept in the family. Influence of customers’ interaction experience dimensions on trust, satisfaction and brand loyalty and whether this influence is mediated by customer satisfaction and trust few studies have examined how customers' interaction experiences affect brand loyalty furthermore, satisfaction and trust are expected to be antecedents to brand loyalty. Brand loyalty has been expressed as the consumer’s positive feeling about the same brand, consumer purchasing the brand more frequent than the others as well as buying and using the same brand for a long time moreover, some tendencies and common conditions have been stated in order to be able to talk about brand loyalty. Keywords—brand loyalty, brand value, consumer behaviors, perfume, ankara i introduction n the increasing competitive environment of this day and age, establishments are developing a variety of strategies in order to outmaneuver their competitors and to become.
Brand loyalty is a function of behavior as well as attitudes it is a consumer’s first choice to buy a particular brand in a product group it occurs when consumers perceive that the brand offers the right product features, image or level of quality at the right price at the right time.
Brand equity to customer loyalty an examination of brand equity leading to customer loyalty in the clothing industry using the loyalty ladder model abstract purpose - the aim of this paper is to examine if there is a correlation between brand equity and brand loyalty.
Brand loyalty is the consumer's conscious or unconscious decision, expressed through intention or behavior, to repurchase a brand continually it occurs because the consumer perceives that the brand offers the right product features, image, or level of quality at the right price.