There are 4 phases of international marketing involvement which are no direct foreign marketing, infrequent foreign marketing, regular foreign market and international marketing in no direct foreign marketing stage, the company may not actively involve in international marketing.
The pattern of international market development often follows a series of stages: stage 1: domestic-market establishment the domestic market is often an appropriate place to test products and fine-tune performance before tackling the complexities of international trade. In the first two stages of involvement, the firm relies more on other for marketing its products in foreign markets while in the later stages, it may engage its own personnel in selling the products the marketing task in the earlier stages is simple, ie only selling, while in the later stages, serious research is necessary and serious attempts are made to locate and satisfy the needs of the customers.
International marketing chapter 1 4 discuss the four phases of international marketing involvement one of five (sometimes overlapping) stages can describe the international marketing “involvement” of a company: no direct foreign marketing: manly distribution in domestic markets through wholesalers (sometimes they sell abroad) unexpected order from foreign buyer often stimulates to sell.
International marketing: chapter 1 study play discuss the four phases of international marketing involvement 1st phase- domestic firms that have no foreign business except for foreign customers who seek out the firm themselves 2nd phase- domestic firms that sell their temporary surpluses abroad.
Discuss the four phases of international marketing involvement international marketing involvement is a process divided into four phases: no direct foreign market : in this stage, the company focuses its efforts at local, regional and national level before trying to spread its products all around the world.